My review paper--"Does Food Marketing Need to Make Us Fat? A Review and Solutions"--has now been published by Nutrition Reviews. It is available in open access here.
In this article, Brian Wansink and I show the different ways marketing actions (communication and pricing, but also changes in the food's quality and quantity and changes in the eating environment) make people eat more than they realize. In addition, we provide multiple examples of win-win strategies for public health and corporate profits designed by savvy markers concerned about public health or about the sustainability of their business. We have also added multiple suggestions of innovative marketing strategies that benefit consumers and food companies.
I am the L'Oréal Chaired Professor of Marketing, Innovation, and Creativity at INSEAD.
On this blog, you can access my research on food marketing and my branding cases.
twitter.com/pierrechandon.
Saturday, October 20, 2012
Monday, October 8, 2012
Join me on Friday October 12 at 18:00 on INSEAD's Fontainebeau campus during the alumni reunion weekend. The president of the ecch (European Clearing Case House) will award the 2012 global ecch award (overall winner) to my latest case study: Renova Toilet Paper: Avant-Garde Marketing in a Commoditized Category. To learn more about the case, visit http://www.insead.edu/facultyresearch/renova/home/. Instructors can email me to get access to instructor-only teaching note, PowerPoint presentations, video interviews and TV commercials. To learn more about Renova, visit http://www.wellbeingworld.com/.
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